Storytelling conference 2016
Myths, fairy tales, legends, epic, movies – from ancient times till today we are surrounded by the STORIES. They create images of every famous person, place, event, thing or matter. Nowadays stories are the most powerful thing to represent, sell or advertise anything - person, company, product, service, place, country, event, etc. Modern world is overwhelmed by events, facts and data. That is why people’s attention is truly caught only by STORIES. They appear everywhere – in social media, business, industry, public relations, politics, academia… The world needs STORIES. People need STORIES to be attracted, engaged, associated with something really interesting, something that has the unique STORY. And you know what? Everyone has a story. Definitely, you do too. Yet, maybe the world doesn’t know yours. Just till now. So, you need to start telling it. Learn how to do it. STORY TELLING conference will open you the doors to the creation of your story. Because among 1000’nds of different stories YOURS could be unique. So, start creating, writing and telling your STORY. The "1000 and Your Story" conference is meant for marketing, PR, HR and communication specialists who would like to use storytelling as business tool: - business cases or best practices - day 1 - conference - practical skills in the use of the storytelling techniques - day 2 - workshops
The programme of the conference.
My friends would definitely agree that digital is my natural habitat - I have graduated high school online, received my BA(Hons) degree online, for the last three years I have been building a digital content agency Industry_Files.
All together since the age 15, when I have started my career journey by volunteering in international student exchange organisation, I have worked with digital communication of 52 brands, including 5 created from the scratch. YFU, Baldinini, Salamander, Tommy Hilfiger, Lacoste, Estrella, Swedbank - each of them had a different story to tell, each had a unique voice.
I have learned that as a professional you can actually learn to tell different stories simultaneously, those stories may complement each other. And that a story told by a person is far more valuable than the story told in the ad. The rise of brand ambassadors, bloggers, digital trendsetters is a huge shift in the way brands get to create, present and share their stories - in the digital age users actually get to recreate, reuse, retell everything that's been put out there. Consumers get to tell the stories of the brand - that's my number 1 interest, passion and challenge. And that's what I want to share with the audience of "1000 AND YOUR STORY".